Roseberry

Frozen Yogurt Design System, Branding, Graphic Design

About

I am an avid fro-yo fan but unfortunately, the industry has been dying out. As my last assignment for my Design Process, Context & Systems class, I created a refreshing and bubbly branding identity system for a potential frozen yogurt company!

Roles

Designer

Team

Myself!

Duration

April 2022

Tools

Adobe Illustrator, Figma

Brainstorming

I wrote down my initial ideas for the name of my fro-yo company and sketched out possible logo / mascot ideas.

Ideation

I experimented with different fonts, color schemes and potential logos for Roseberry which eventually led me to a more finalized design system.

Final Products

I designed a poster, menu, website and put the logo into context on a fro-yo cup as well as what a potential menu could look like!